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亚博买球官方网站_足球无双 | 汽车品牌与足球(六):亚洲与美国品牌



发布日期:2021-03-19 04:26:01 发布者:Admin5  点击率:

Our serialization enters the final issue in this issue. After watching Europe, the core area of ​​football and cars in the world, let's take a look at other areas where football and cars are also barren. Because Japanese companies spend most of their funds on public relations and public relations, such as the H brand, the chief sponsor of the 315 gala that still advocates reliability under the fermentation of various "doors," and the T brand, which never tries new technologies, Their funds are sufficient, but they are used for public opinion guidance and creating "artisans" instead of positive publicity, so it is difficult to find them in the football world. This is not a pity, because the three views of these brands determine their actions.

我们的序列化进入了本期的最后一期。观看欧洲之后,足球是世界上足球和汽车的核心区域,让我们看一下足球和汽车也贫瘠的其他地区。因为日本公司将大部分资金用于公共关系和公共关系,例如H品牌,315庆典的主要赞助商(在各种“门”的发酵下仍提倡可靠性)和T品牌(从未尝试过新产品)技术,他们的资金是足够的,但是它们被用于舆论指导和创造“工匠”,而不是积极地宣传,因此在足球界很难找到它们。这可惜,因为这些品牌的三种观点决定了他们的行动。

So in the last issue, let’s take a look at General Motors, the representative of the United States of America. They have at least one ambition to make progress. GM once held the top spot in the auto industry for many years, but time has passed. In terms of stock market, sales volume, profit, and scale, they have all given up their top spot and even the second and third place. Many of his brands, such as Chevrolet, Buick, Cadillac, etc., have already withdrawn from most of the global market, or in other words, they are still mainstream brands only in Greater China and North America. This is embarrassing, but this can only be attributed to its own indisputability.

因此,在上一期中,让我们看一下美国代表通用汽车公司。他们至少有野心要取得进展。通用汽车曾经在汽车行业中排名第一,但是时间已经过去了。在股票市场,销量,利润和规模方面,他们都放弃了自己的头把交椅,甚至放弃了第二和第三名。他的许多品牌,例如雪佛兰,别克,凯迪拉克等,已经退出了全球大部分市场,换句话说,它们仍然只是大中华地区和北美地区的主流品牌。这令人尴尬,但这只能归因于其自身的无可争辩。

Going back to football, GM's presence is still sufficient. Almost all European football fans know that they are the chest sponsor of Manchester United, although the Chevrolet brand is currently only available in a handful of markets in the world. GM's ambition to build Chevrolet into a global brand can still be seen. Sponsoring Manchester United represents their long-term plan. Unfortunately, the plan is sometimes so unsatisfactory.

回到足球,通用汽车的存在仍然足够。几乎所有欧洲足球迷都知道他们是曼联的赞助商,尽管雪佛兰品牌目前仅在全球少数几个市场上有售。通用汽车将雪佛兰打造成全球品牌的野心仍然可见一斑。赞助曼联代表了他们的长期计划。不幸的是,该计划有时无法令人满意。

I think Santoku was so energetic when he was holding coffee. I wanted to sign a sanitary napkin brand to attract more female fans for Manchester United. After a fierce operation, he found a brand from the other side of the Atlantic. At that time, their brand was big enough, their ambitions were far enough, and the brand image was enough to be closely related to feminine products. Therefore, it hit it off and the two sides agreed to sign a multi-year contract.

我认为Santoku捧着咖啡时精力充沛。我想签一个卫生巾品牌来吸引更多的曼联女球迷。经过激烈的操作,他从大西洋的另一端找到了一个品牌。当时,他们的品牌足够大,他们的野心足够远,品牌形象也足以与女性产品紧密相关。因此,它亚博官方买球取得了成功,双方同意签署一项多年期合同。

Manchester United and GM signed a marriage contract with each other in 2012, and then the new advertisement was officially launched in the 2014-15 season, allowing Manchester United fans to finally have a car brand full of a sense of belonging. Afterwards, the two parties renewed their contract for 7 years in 2017 to give Manchester United fans the opportunity to update their cars. It is a pity that GM has no intention of renewing the contract recently. It is estimated that the Chevrolet brand and Manchester United's market layout are actually very inconsistent. After all, Chevrolet has degenerated into a regional brand with only the North American and Chinese markets. Half of the Chinese market is also lingering. Instead of spending huge sums of money to print the Red Devils shirts in some markets where there is no Chevrolet car to buy, it is better to tighten money to survive the current difficult period.

曼联和通用汽车在2012年彼此签署了结婚合同,然后新广告在2014-15赛季正式发布,从而使曼联球迷最终拥有了一种充满归属感的汽车品牌。之后,两方在2017年续签了为期7年的合同,为曼联球迷提供了升级汽车的机会。遗憾的是,通用汽车无意最近续签合同。据估计,雪佛兰品牌与曼联的市场布局实际上是非常不一致的。毕竟,雪佛兰已经沦为仅在北美和中国市场的区域品牌。一半的中国市场也在徘徊。与其在一些没有雪佛兰汽车可以购买的市场上花大量钱印刷Red Devils衬衫,不如收紧资金以度过当前困难时期。

But is it only Chevrolet that is difficult? Obviously not. The hardest part is actually the players. Chevrolet provided some Manchester United players with 15 free cars when it first sponsored that year, hoping that they could use these cars as their daily vehicles. These players include Rooney, Van Persie and Falcao. It is a pity that these players turned on deaf ears, and none of them retrieved the car keys. Chevrolet wanted to repeat the classic marketing case of Audi and other brands becoming players' cars, but the success was defeated. Which brand of Manchester United players like to buy and drive now? As can be seen from the picture below of this training camp, there is no doubt that it is Mercedes.

但是难道只有雪佛兰很难吗?很明显不是。最难的部分实际上是球员。雪佛兰在当年首次赞助时为一些曼联球员提供了15辆免费汽车,希望他们可以将这些汽车用作日常用车。这些球员包括鲁尼,范佩西和法尔考。遗憾的是,这些玩家充耳不闻,而他们都没有找回车钥匙。雪佛兰想重复奥迪和其他品牌成为玩家汽车的经典营销案例,但成功失败了。哪个品牌的曼联球员现在喜欢购买和开车?从本次训练营的下图可以看出,毫无疑问,这是奔驰。

It is a pity that Mercedes-Benz likes its own children. Stuttgart is not interested in sponsoring Manchester United. Otherwise, Manchester United players will not be embarrassed to refuse Chevrolet every year.

可惜的是,梅赛德斯-奔驰喜欢自己的孩子。斯图加特对赞助曼联不感兴趣。否则,曼联球员每年都会为拒绝雪佛兰而感到尴尬。

Finally, let us move to Asia and take a look at another brand with ambitions in the football field, South Korea's Hyundai.

最后,让我们搬到亚洲,看看在足球领域具有雄心壮志的另一个品牌,即韩国的现代汽车。

The development trend of modern brands in the global market is much better than that of Chevrolet, so it also has more sponsored teams. From the above picture, the five major leagues happen to be one by one with a comprehensive layout. Some of them are not chest sponsors, but the modern choice can be described as unique. The five selected teams are all upstarts who are rising in their respective leagues.

现代品牌在全球市场上的发展趋势要比雪佛兰好得多,因此它也拥有更多的赞助团队。从上图可以看出,五个大联盟正以一个全面的布局一一对应。他们中的一些人不是胸部赞助商,但是现代的选择可以说是独一无二的。入选的五支球队都是在各自联赛中崛起的新贵。

For example, although Roma is not as good as Milan Juventus in Italy, they are cost-effective and have a lot of potential as a capital team. Although the new American owner may not love the team as much as Kroenke, there will certainly be modern names on the list of direct beneficiaries of business development capabilities.

例如,尽管罗马在意大利不如米兰尤文图斯出色,但它们具有成本效益,并且作为资本团队具有很大的潜力。尽管新的美国老板可能不像克伦克那样爱团队,但在业务发展能力的直接受益者名单上肯定会有现代名字。

Hyundai was once the main sponsor of Lyon. The two parties had already cooperated as early as 2012, but because Lyon found a new funder, Emirates, Hyundai had to take a back seat. But this is not to blame modern times, because Lyon's status is no longer what it used to be. The birth of the new king, the former prince Taibao is also a good resume.

现代曾经是里昂的主要赞助商。两党亚博官方买球早在2012年就已经合作,但是由于里昂找到了新的出资人阿联酋航空,现代不得不退居二线。但这不应该归咎于现代,因为里昂的地位已不再是过去。新国王的诞生,原太保王子也是一份不错的简历。

So many breast-fingers must have said, how come this is not what it used to be? Data is always the biggest nemesis of impression flow. Through the latest 2020 Emirates sponsorship amount of five teams, it can be clearly seen that Lyon's status is much higher than that of Serie A's AC Milan and Portuguese giants Benfica. I know that someone sees this place and has to pop out countless ones, but, because, wait and see, they are eager to maintain their own impressionistic prejudices that have been eliminated by the times. It does not matter, it is unnecessary, because Leon never needs to be keen on looking in the mirror. A fan of Qing Dynasty who is narcissistic with his braids.

如此众多的乳腺癌患者必须说,这怎么不像以前那样?数据始终是印象流的最大敌人。通过最新的2020年阿联酋航空五支球队的赞助数量,可以清楚地看到里昂的地位远高于意甲的AC米兰和葡萄牙豪门本菲卡。我知道有人看到了这个地方,不得不跳出无数个地方,但是,因为,拭目以待,他们渴望保持自己的印象派偏见,而这种偏见被时代所淘汰。没关系,这是没有必要的,因为Leon不需要热衷于照镜子。清宫迷,自恋辫子。

This is the end of the football and car serialization. Finally, let us take a photo with the newly built stadium in Lyon, and look forward to more high-quality sponsors entering the football field, squeezing out those gambling websites or companies that sell bad hobbies.

这是足球和汽车系列化的终结。最后,让我们与里昂新建的体育场合影,并期待更多高品质的赞助商进入足球领域,挤出那些出售不良嗜好的赌博网站或公司。

When you take your children to watch the game, you can proudly answer the child’s question: "Mom and Dad, what is the logo on the chest of this team?"

当您带孩子观看比赛时,您可以自豪地回答孩子的问题:“妈妈和爸爸,这支球队的胸口上亚博买球官方网站印有什么徽标?”

 
 
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