Hupu News, September 24. Recently, Shanghai Literature and Art Publishing House published "I'm Playing Football at Kaisa-Football General Manager Work Notes", the author is former Shenzhen Football Club boss Li Xiaogang. In an interview with "Football" newspaper, Li Xiaogang said that this 200,000-word book is worthy of football, Kaisa and himself, and spent more than 2 billion yuan in three and a half years. He feels guilty for Kaisa and Chairman Guo Yingcheng. 沪浦新闻网，9月24日。近日，上海文艺出版社出版了《我在Kaisa足球俱乐部踢足球的工作笔记》，作者是前深圳足球俱乐部老板李小刚。李小刚在接受《足球》杂志采访时说，这本20万字的书对足球，凯萨和他本人都是值得的，在三年半的时间里花费了超过20亿元。他对佳兆业和董事长郭应成感到内gui。
Hupu News, September 24. Recently, Shanghai Literature and Art Publishing House published "I'm Playing Football at Kaisa-Football General Manager Work Notes", the author is former Shenzhen Football Club boss Li Xiaogang. In an interview with "Football" newspaper, Li Xiaogang said that this 200,000-word book is worthy of football, Kaisa and himself, and spent more than 2 billion yuan in three and a half years. He feels guilty for Kaisa and Chairman Guo Yingcheng.
"After leaving Kaisa, I didn't want to talk about football anymore, but when I was chatting with a group of friends, once someone mentioned that the content of the chat on the day became football. This may be the magic of the world's number one sport." Li Xiaogang He revealed that it took about half a year to complete the book. "After breakfast every day, I sit in front of the computer and type, continue after lunch, and repeat." When we asked him to comment on his work, he described it like this-"A book worthy of football, Kaisa and his own book."
It should be said that the publication of this book originated from small chats among friends. At that time, not long after I left Kaisa, when my friends got together, they would talk about professional football clubs. Some friends mentioned, “Why don’t you write about these experiences of yours” It should be very interesting to write." Under the influence of friends, I sometimes say something boldly, "I write it must be good-looking, and more importantly, it will be very meaningful to Chinese professional football."
Later, I told some friends how to write and what to write. The other party always nodded frequently, and at the end there was only one sentence, "Then you write quickly, we are looking forward to it!" From when I left Kaisa to write this book , "Bull" blew for a few months, and by the end of last year, even I believed it myself, and there was no way out. My friends ask when they see it, when will the book be published? Nothing, just write it!
I wrote a book about the experience and philosophy of professional football management, which I have never seen before. Although I think this angle is of great benefit to Chinese professional football, I also have doubts. Is my work experience representative? Can I write on the idea? Are my views and ideas on professional football perfect and accurate? The theoretical level is not in place? Will the people and things I write cause some controversy, can I express it clearly?
At this time, I would remember that when I first started professional football, I was full of all kinds of worries and worries about the team, the game, and the many jobs. At that time, Chairman Guo (Guo Yingcheng) told me to first follow my own ideas. Do it, otherwise there will be no results.
"It's over!" This is the style and quality that a professional footballer should have. After all the preparations and plans are made, as long as our starting point is good, as long as we think of value and significance, we should first In action, if you stay in words forever, nothing will happen.
I always believe that the core of professional clubs is management, and this management is actually part of corporate management. For this reason, more and more non-professional footballers have become club executives, which reflects the management of the club. , The importance of integrating into corporate management.
At present, it is the best period for the development of China's sports industry. Whether it is the total GDP or the per capita value, the sports industry represented by football has reached a period of opportunity to promote China's economic development. This is a major trend that cannot be ignored and blocked. .
I mentioned in this book that China’s professional football lacks knowledge accumulation and reflection and summary. The main reason is that there is no systematic retention of valuable management thinking and practice in the form of words, which restricts the development and management of professional clubs. The level of improvement and progress.
In the professional football circle, we often hear some people in the industry tell their opinions, perceptions and stories, but they always feel fragmented or staged. In particular, many of them stay verbally, far better than writing them down. significance.
Confucius once said, "There is no word in words, and action is not far." I wrote this book, no matter whether the words and opinions are rough or not, but the words can be formed, it will definitely be more meaningful than verbal encouragement. So, no matter what kind of repercussions this book can cause, as long as it can serve as a stepping stone in the development of professional football, I can talk about it.
In fact, in addition to the emotional “swearing” of public opinion and the subjective “instructions” of government departments, one should listen to the thinking of professional clubs as the main body of the marketization of professional football in China, the work of club managers and management decision-making cases. Professional football is especially precious for an industry based on accumulation of work practice.
This will help us to clarify the misunderstanding of "professional football" in the society, and it can also help the government to better "prescribe the right medicine" when formulating relevant policies. It can also provide a reference for decision-making for bosses who have invested or want to invest in professional football. , And even improve the management and operation of our professional clubs.
Looking back at the experience of playing football at Kaisa, it can be said to be embarrassing. I went from a “layman” who didn’t know anything about professional football to an “industry person” who has some preliminary opinions on professional football. In a year and a half, it spent more than 2 billion RMB. During the period, the forest planted many difficult decisions and did a lot of hard work. Therefore, when I left Kaisa and bid farewell to football, I was filled with reluctance, of course, there were also regrets and guilt.
There are three regrets: the first is the guilt towards Kaisa and Chairman Guo Yingcheng. Chairman Guo’s trust and tolerance have supported my football management career. Kaisa’s huge investment has cultivated my football management ability. Although I rushed to the Super League, there are actually some tasks that should be done better. I have regrets. Secondly, I have been doing professional football in China for so long. I finally distinguished many principles and concepts, but suddenly I didn’t do it. The experience, knowledge and ideas accumulated before cannot continue. I feel that it is also a pity for the Chinese football industry. ; Again, I hope to have an explanation for myself who has put in tremendous effort and all energy.
这里有三个遗憾：第一个是对Kaisa和董事长郭应成的内。郭主席的信任和宽容支持了我的足球管理生涯。 Kaisa的巨额投资培养了我的足球管理能力。尽管我冲到了超级联赛，但实际上有些任务应该做得更好。我很遗憾其次，我在中国从事职业足球已有很长时间了。我终于区分了许多原理和概念，但是突然间我没有这么做。之前积累的经验，知识和想法无法继续。我觉得这对中国足球行业也是可惜的。 ;再次，我希望对自己付出了巨大的努力和全部精力的自己作出解释。
When playing football, it was the golden age of my career. I wanted to give up a few times, but finally persisted. Although the goal was reached, it would be a pity if I did not retain my work experience and management philosophy that I thought about repeatedly. Therefore, I had the idea of writing this book, a book worthy of football, Kaisa and myself.
Haha, I have actually heard of this, but that Li Xiaogang just has the same name as me. Li Xiaogang, who plays football with Ma Mingyu, is not me.